Discover the best of homegrown beauty and wellness brands curated with care. Celebrating Egyptian innovation in skincare, haircare, and more.

Plumpy Curls Low Sulfate Shampoo – 300ml
Sale priceEGP 264.00

Eva Sweet Cherry SPF 15 Lip Balm - 4gm
Sale priceEGP 70.00


Avuva Cold Wax Washable Hair Remover ...
Sale priceEGP 100.00

Bubblzz All Natural No Fragrance Roll...
Sale priceEGP 200.00

Trace Liquid Magic Face Oil – 30ml
Sale priceEGP 553.00


Bless Leave In Cream
Sale priceFrom EGP 75.00


Starville Acne-Prone Skin Cream - 60gm
Sale priceEGP 85.00

Glamy Lab Retinol B3 booster Serum - ...
Sale priceEGP 510.00


Bubblzz Lip Scrub - 3.5gm
Sale priceFrom EGP 90.00

Cloud Vanilla Hair And Body Mist - 250ml
Sale priceEGP 350.00

Vacation Facial Cleansing Hydro Gel -...
Sale priceEGP 295.00

Seropipe Leave-In Conditioner - 200ml
Sale priceEGP 345.00

Luna Emollient Cocoa Butter Hand & Bo...
Sale priceEGP 73.00

Bubblzz Berrylicious Body Splash - 250ml
Sale priceEGP 380.00


Seen Moist Loving Lip & Cheek Tint
Sale priceFrom EGP 750.00

Plumpy Curls Anti-Frizz & More Defini...
Sale priceEGP 454.00


Eva Gold Collagen Anti Wrinkle Day Cr...
Sale priceEGP 290.00

Clary Hydrating Hair Mist - 200ml
Sale priceEGP 160.00
Regular priceEGP 200.00 - 20%


Essentials Lip Paint
Sale priceEGP 250.00

Vacation Niacinamide 10% Face Serum -...
Sale priceEGP 475.00

Vacation Hyaluronic Acid 3% Face Seru...
Sale priceEGP 550.00

Eva Evasiline Heel Cream - 60gm
Sale priceEGP 70.00

Aroma Argan Oil Smooth & Shine Hair M...
Sale priceEGP 2,096.00

Essentials Strawberry Vanilla Hand Cr...
Sale priceEGP 165.00
