Grandiôse lash transformation: fanned-out lashes, divine curves.

Lancôme reinvents its mascara and unveils a new application technique that effortlessly creates perfectly open, full and even lashes. For the 1st time in lancôme history, this patent-pending “swan-necktm” wand and high-precision brush can grab lashes close to the roots to perfectly fan them out, corner to corner.

Starting with the first stroke, lashes are coated from root to tip. Adapted to suit different eye shapes, this mascara creates a spectacular wide-angle fan effect. An innovative formula enriched with lancôme’s exclusive native rose-cell extracttm. Captivating, eyes are simply grandiose.

The difference:

Its “swan-necktm” wand and high-precision brush that enable an application technique unseen before.

Position the brush at the root of the lashes. Work the lashes starting at the outer corner of the eye moving inward and extend through the lashes using a zigzag motion.

Right eye:

1. Outer corner & centre: hold wand with curve facing down to lift and wing-out the lashes.
2. Inner corner: hold wand with curve facing up to lift and extend the lashes.
3. Lower lashes: hold wand with the curve facing up to define the lashes.

Left eye:

If you cross your hand over your nose

4a. Outer corner & centre: hold wand with curve facing down to lift and wing-out the lashes.

5a. Inner corner: hold wand vertically to lift and extend the lashes.

6a. Lower lashes: hold wand with curve facing up to define the lashes.

Left eye:

If you turn your wrist or switch hands

4b. Outer corner: hold wand with curve facing down to lift and wing-out the lashes.

5b. Center & inner corner: hold wand with curve facing up to lift and extend the lashes.

6b. Lower lashes: hold wand with curve facing up to define the lashes.

For a more expert technique, rotate your wrist according to the 3 sections of the eye (outer, centre and inner)