{"product_id":"loreal-professionnel-keratin-alpha-sleek-shampoo-300ml","title":"L'Oréal Professionnel Keratin Alpha Sleek Shampoo - 300ml","description":"\u003cp class=\"MsoNormal\"\u003eL'Oréal Professionnel Série Expert Keratin Alpha Sleek Shampoo is a professional shampoo for regular use, designed to reduce frizz and help reinforce the hair fibre.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe formula is enriched with a targeted blend of Keratin Sleeker, amino-acid chains and glycerin. These key ingredients gently cleanse while helping to hydrate and smooth your hair, supporting instant shine and improved frizz and volume control.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe formula helps support the hair’s structure, contributing to a longer-lasting, more manageable feel between styling sessions.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWith regular use, hair looks visibly smoother and stays easier to control.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIts luxurious, ultra-creamy texture spreads effortlessly and lathers into a rich foam for a true salon-like wash. The result is smoother-looking hair, enhanced shine and less frizz.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eProfessional, gentle cleansing for regular use.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eAnti-frizz performance with improved volume control.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eHelps hydrate and soften without weighing hair down.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eDelivers instant glossy shine.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eSuitable for natural, coloured and chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eHow to use:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eUse regularly on wet hair (as often as you wash your hair).\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eApply a small amount (about a hazelnut-sized dose) evenly through scalp and lengths.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMassage gently until it develops a rich lather.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDry and style as desired.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFor an optimal salon routine: use Keratin Alpha Sleek Smooth Transformer once a week and alternate with a professional mask on other wash days.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e","brand":"Loreal Professional","offers":[{"title":"Default Title","offer_id":49320698872116,"sku":"65424","price":1705.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/7151\/4932\/files\/65424.jpg?v=1791310720","url":"https:\/\/www.bloompharmacy.com\/ar\/products\/loreal-professionnel-keratin-alpha-sleek-shampoo-300ml","provider":"Bloom Pharmacy","version":"1.0","type":"link"}